Wanted to share a small win. We’re going to start running ads this Friday for a mid-size VR game studio based out of Sweden, they’ve got three titles out on the Oculus Store. They’ve budgeted $400, we’re charging a dollar per click. Their CMO is extremely engaged and is providing very detailed feedback on the ad creative.
Had to focus on the game studio niche because oculus.com is the only site that supports payments on VR browsers.
If the ad gives some lift in sales, I’ll follow up with a couple other studios who were interested. If the experiment results aren’t encouraging I might head back to work and build this as a side project while I wait for the market to mature more.
I’m preparing a deck on the things I’ve learned the past few months while diving into VR with a focus on consumer and Oculus, if you’d be interested in a copy.